Improving Content Strategy?
Leveraging your WordPress installation, from personal blogs to commercial websites is key with the amazing plugins below to improve your content strategy.
For a free open source tool, WordPress dominates the landscape of CMSs or Content Management Systems. 30% of the internet is powered through our favorite CMS, WordPress. Yep, 30%. Think about that, one out of every three websites you visit is powered by WordPress. Beautifully designed, super fast and capable of amazing things these WordPress websites have evolved so that you can not tell the difference from one CMS to another. Are there a bunch of unrefined WordPress websites, sure. However with a bit of strategy your ideas, campaigns and results can see dramatic results. Getting started with the plugins below is a great way to begin connecting and reaching your target audience.
W3 Total Cache – Speeding Up Your Website
Why speed up your website? Why not. I mean really, who likes a slow to load website. The metrics do not lie. For every second longer your website takes to load the more users who abandon the site. Saying goodbye to users is not something any website shoots for. Quick load time and happy users is the goal. One of the ways to ensure that is by using the very popular WordPress’ W3 Total Cache Plugin.
This plugin works wonder reducing download times and increase your website’s performance. All these factors lead to a happy Google improving your search engine ranking especially if your visitors are on mobile. Mobile is extremely limited with bandwidth, so the faster the better. A better user experience is a must have in this technical online world especially if your are hoping to effectively strategize your content marketing.
MonsterInsights – Reporting the Metrics
So did the last blog post ring success? Who knows if you do not have a system to measure the metric of the website. Who visited, when the visit, how long they stayed on the page are all key factors in determining if your post was a success.
MonsterInsights is a great plugin to connect Google Analytics to your WordPress dashboard. A simple visual interface let even a beginning user of WordPress understand all the details of your website traffic.
Yoast SEO – Optimizing for the Search Giants
We LOVE Yoast SEO plugin. Our goal is to have our website seen by as many viewers as possible. The quickest and most efficient way is having stellar SEO. Not only is Yoast our favorite plugin, they are known as the #1 WordPress plugin for SEO. This tool gives you the options to set meta descriptions, alt tags and friendly title tags to improve your SEO.
Available in a free or premium version, you get so much even without paying. When you take the step up to premium, Yoast propels your into another stratosphere with the amazing tools to help optimize your website page by page.
WP Scheduled Posts – Schedule Your Posts
WP Scheduled Posts is the best extension when it comes to schedules WordPress posts for the site that has many authors. A bonus, this is another free plugin! Yay! You can create a post schedule calendar for all your posts and allow access to the plugin based on user role which is super helpful. Sometimes an author still needs the admin to make sure everything is the way it should be. The best part of this plugin to effectively plan your strategy around content marketing is it gives you full control on user access, category type, post type and you can do a ton of things like plan the published topics that will be displayed on the Dashboard; plus style in the admin bar for the posts scheduled.
Disqus Comment System
One of the most popular plugins in the world for comments is Disqus. Offering a step up form the native WordPress commenting system in many important ways. For start, its one of the most aesthetically pleasuring interfaces. Supporting nested comments, social and reply noptifications visitors can actually reply to responses via email so they are much more likely to engage with other users. Plus they can leave rich media in their comments like videos and images which make users super happy.
Moderating comments as the webmaster can be done from the back-end, front-end or via email. Super Awesome! Plus a built in SPAM blocker system encourages better quality discussions. The only down side would be the requirement to login, via social logins or through a Disqus account but hey what website doesn’t require a login?
Thanks for reading and we hope this information helps in your journey with your content marketing strategy.